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Salesforce Revenue and Market Share Statistics

Backlinko Team

Written by Backlinko Team

Salesforce Revenue and Market Share Statistics

Salesforce is the world’s leading cloud-based software provider. It delivers services to more than 150,000 businesses globally.

The company first went public in 2004.

Since then, Salesforce has consistently grown its revenue each year. Today, in 2025, annual revenue stands at $37.9 billion. A 121.63% increase since 2020.

Read on for the latest Salesforce statistics for 2025.

First, here’s a quick overview of the stats you’re about to read:

Key Salesforce Stats

Key Salesforce Stats

  • More than 150,000 businesses use Salesforce.
  • Salesforce generated $37.9 billion in the 2025 fiscal year.
  • Salesforce has a 20.7% share of the CRM market.
  • 76,453 employees work at Salesforce.

Salesforce Annual Revenue

Salesforce generated an annual revenue of $37.9 billion in 2025. Revenue has increased by 11.2% over the previous fiscal year.

salesforce-annual-revenue

We’ve charted Salesforce’s annual revenue growth since 2001:

Note: Salesforce’s fiscal year ends on January 31st.
Fiscal Year Salesforce Revenue
2001 $5.43 million
2002 $22.4 million
2003 $50.99 million
2004 $96.02 million
2005 $176.37 million
2006 $309.86 million
2007 $497.1 million
2008 $748.7 million
2009 $1.08 billion
2010 $1.3 billion
2011 $1.66 billion
2012 $2.27 billion
2013 $3.05 billion
2014 $4.07 billion
2015 $5.37 billion
2016 $6.67 billion
2017 $8.44 billion
2018 $10.54 billion
2019 $13.28 billion
2020 $17.1 billion
2021 $21.25 billion
2022 $26.49 billion
2023 $31.35 billion
2024 $34.86 billion
2025 $37.9 billion

Source: Salesforce

Salesforce Revenue by Segment

Salesforce breaks down its revenue into two segments. The first is subscription and support revenues. The second is professional services and other revenues.

Subscription and support revenues are by far the largest income stream for Salesforce. The segment includes cloud services, software licenses, and related technical support.

The subscription and support segment accounts for 94.2% of Salesforce’s total revenue, which comes to $35.7 billion in 2025. That’s an increase of 10% over the 2024 financial year.

salesforce-service-revenue

Revenues from subscriptions and support have recorded growth each year since the company’s foundation. Over the last 5 years, revenue from subscription and support has more than doubled.

Here’s a table showing Salesforce revenue from the subscription and support sector since 2001:

Fiscal Year Salesforce Subscription and Support Revenue
2001 $5.02 million
2002 $21.51 million
2003 $47.66 million
2004 $85.8 million
2005 $157.98 million
2006 $280.64 million
2007 $451.66 million
2008 $680.58 million
2009 $984.57 million
2010 $1.2 billion
2011 $1.55 billion
2012 $2.13 billion
2013 $2.87 billion
2014 $3.82 billion
2015 $5.01 billion
2016 $6.2 billion
2017 $7.76 billion
2018 $9.71 billion
2019 $12.41 billion
2020 $16.04 billion
2021 $19.98 billion
2022 $24.66 billion
2023 $29.02 billion
2024 $32.54 billion
2025 $35.7 billion

The professional services and other revenues segment encompasses fees paid on a fixed-price or time basis.

5.86% of total Salesforce revenue came from this segment in 2025, accounting for $2.22 billion in segment revenue.

salesforce-professional-services-other-revenue

Here’s a table with Salesforce professional services and other revenues since 2001:

Note: Salesforce’s fiscal year ends on January 31st.  
Fiscal Year Salesforce Professional Services and Other Revenue
2001 $413,000
2002 $896,000
2003 $3.33 million
2004 $10.23 million
2005 $18.4 million
2006 $29.22 million
2007 $45.44 million
2008 $68.12 million
2009 $92.2 million
2010 $96.11 million
2011 $105.99 million
2012 $140.31 million
2013 $181.39 million
2014 $246.46 million
2015 $359.82 million
2016 $461.62 million
2017 $635.78 million
2018 $769.47 million
2019 $869 million
2020 $1.05 billion
2021 $1.28 billion
2022 $1.84 billion
2023 $2.33 billion
2024 $2.32 billion
2025 $2.22 billion

Source: Salesforce

Salesforce Revenue by Product/Service Type

Within its broader subscription and support segment, Salesforce provides a revenue breakdown of 5 service offerings:

  • Sales
  • Service
  • Platform and Other
  • Marketing and Commerce
  • Integration and Analytics

Sales Cloud is an application that helps companies manage and automate sales processes.

Salesforce brought in $8.32 billion in fees related to Sales Cloud in 2025. That’s 23.32% of total subscription and support revenues.

salesforce-sales-revenue

Here’s a table showing Salesforce Sales Cloud revenue since 2016:

Fiscal Year Salesforce Sales Revenue
2016 $2.7 billion
2017 $3.06 billion
2018 $3.55 billion
2019 $4.04 billion
2020 $4.6 billion
2021 $5.19 billion
2022 $5.99 billion
2023 $6.83 billion
2024 $7.58 billion
2025 $8.32 billion

Service Cloud is a service management platform that helps companies deliver personalized customer service.

Salesforce generated $9.05 billion from revenue related to Service Cloud in the 2025 fiscal year. That’s an increase of 9.81% over 2024.

salesforce-service-revenue

We’ve charted Salesforce Service Cloud revenue since 2016:

Fiscal Year Salesforce Service Revenue
2016 $1.82 billion
2017 $2.32 billion
2018 $2.88 billion
2019 $3.62 billion
2020 $4.47 billion
2021 $5.38 billion
2022 $6.47 billion
2023 $7.37 billion
2024 $8.25 billion
2025 $9.05 billion

Salesforce’s third offering bundles together the Platform service with miscellaneous other products.

Salesforce generated $7.25 billion in platform and other revenue in 2025, accounting for 20.31% of the subscription and support segment revenue.

Here’s a table showing annual Salesforce platform and other revenue since 2022:

Fiscal Year Salesforce Platform and Other Revenue
2022 $4.51 billion
2023 $5.97billion
2024 $6.61 billion
2025 $7.25 billion

Salesforce brought in $5.28 billion in revenue from marketing and commerce offerings in 2025. That’s an increase of 7.51% over the previous year.

salesforce-marketing-commerce-revenue

Marketing and Commerce accounts for 15% of all subscription and support revenue.

Here’s a table with Salesforce Service revenue since 2016:

Fiscal Year Salesforce Marketing and Commerce Revenue
2016 $1.82 billion
2017 $2.32 billion
2018 $2.88 billion
2019 $3.62 billion
2020 $4.47 billion
2021 $5.38 billion
2022 $6.47 billion
2023 $7.37 billion
2024 $8.25 billion
2025 $9.1 billion

Finally, Salesforce groups together Integration and Analytics offerings, including Mulesoft and Tableau.

In 2025, Salesforce generated $5.78 billion in Integration and Analytics revenue.

Here’s a table showing annual Salesforce integration and analytics revenue, including Mulesoft and Tableau since 2022:

Note: Salesforce’s fiscal year ends on January 31st.
Fiscal Year Salesforce Integration and Analytics Revenue
2022 $3.78 billion
2023 $4.34 billion
2024 $5.19 billion
2025 $5.78 billion

Source: Salesforce

Salesforce Revenue by Region

Salesforce provides a breakdown of revenues by region.

Regional data is based on the registered addresses of customers. So it may not be fully representative of where the businesses operate. But it provides a good indication.

The Americas region contributed $25.14 billion (66%) of total annual Salesforce revenue in 2025. Revenue from American customers has increased by 7.96% since 2024.

salesforce-americas-revenue

Here’s a table showing revenue from Salesforce customers registered in the Americas since 2001:

Fiscal Year Salesforce Americas Revenue
2001 $5.31 million
2002 $20.3 million
2003 $43.85 million
2004 $78.96 million
2005 $140.87 million
2006 $247 million
2007 $387.57 million
2008 $557.98 million
2009 $776.5 million
2010 $923.82 million
2011 $1.13 billion
2012 $1.54 billion
2013 $2.12 billion
2014 $2.9 billion
2015 $3.87 billion
2016 $4.91 billion
2017 $6.22 billion
2018 $7.62 billion
2019 $9.44 billion
2020 $12.05 billion
2021 $14.74 billion
2022 $17.98 billion
2023 $21.25 billion
2024 $23.29 billion
2025 $25.14 billion

Europe contributes the second-largest portion of Salesforce’s revenue. European spending on Salesforce products totaled $8.89 billion in 2025, 24% of annual revenue.

salesforce-europe-revenue

We’ve charted Salesforce revenue from the European market since 2001:

Fiscal Year Salesforce Europe Revenue
2001 $123,000
2002 $1.68 million
2003 $5.34 million
2004 $11.75 million
2005 $25.2 million
2006 $43.58 million
2007 $75.03 million
2008 $127.01 million
2009 $190.68 million
2010 $232.37 million
2011 $291.78 million
2012 $408.46 million
2013 $525.3 million
2014 $741.22 million
2015 $984.92 million
2016 $1.16 billion
2017 $1.37 billion
2018 $1.9 billion
2019 $2.55 billion
2020 $3.43 billion
2021 $4.5 billion
2022 $6.02 billion
2023 $7.16 billion
2024 $8.13 billion
2025 $8.89 billion

The Asia Pacific market accounts for $3.86 billion of annual Salesforce revenue, which is 10% of total revenue.

salesforce-asia-pacific-revenue

Here’s a table showing Salesforce Asia Pacific revenue since 2001:

Note: Salesforce’s fiscal year ends on January 31st.
Fiscal Year Salesforce Asia Pacific Revenue
2001 $2,000
2002 $425,000
2003 $1.79 million
2004 $5.31 million
2005 $10.3 million
2006 $19.27 million
2007 $34.5 million
2008 $63.71 million
2009 $109.56 million
2010 $149.39 million
2011 $230.34 million
2012 $317.79 million
2013 $401.15 million
2014 $429.95 million
2015 $520.34 million
2016 $593.66 million
2017 $793.47 million
2018 $997.37 million
2019 $1.28 billion
2020 $1.62 billion
2021 $2.01 billion
2022 $2.49 billion
2023 $2.94 billion
2024 $3.44 billion
2025 $3.86 billion

Source: Salesforce

Salesforce Market Share

Salesforce is the largest single player in the CRM applications market. It holds a 20.7% market share.

Salesforce is the largest single player in the CRM applications market with a 20.7% share

 

Here’s a table showing the Salesforce share of the CRM market since 2017:

Year Salesforce Market Share
2017 19.6%
2018 16.8%
2019 18.4%
2020 19.5%
2021 23.8%
2022 (H1) 22.9%
2023 21.8%
2024 20.7%

Source: Salesforce

How Many People Work at Salesforce?

Salesforce has 76,453 employees worldwide. Around half of employees (51%) are based in the United States, while the remaining 49% are located internationally.

salesforce-employees

Salesforce’s headcount increased by 5.19% over the past year.

Here’s a table with the number of Salesforce employees worldwide since 2005:

Fiscal Year Salesforce Employees
2005 767
2006 1,304
2007 2,070
2008 2,606
2009 3,566
2010 3,969
2011 5,306
2012 7,785
2013 9,800
2014 13,300
2015 16,000
2016 19,000
2017 25,000
2018 29,000
2019 35,000
2020 49,000
2021 56,606
2022 73,541
2023 79,390
2024 72,682
2025 76,453

Among Salesforce employees working in the US on an H1-B visa, the median base salary is $168,000.

Sources: Macrotrends, H1B Salary Database, Salesforce

Conclusion

That’s it for my list of Salesforce stats in 2025.

With an annual revenue of $37.9 billion, Salesforce has grown into a genuine industry giant. Hopefully, you’ve learned something new about where the company stands today — and how it got there.

As businesses around the world continue to invest in digital transformation, Salesforce looks well-positioned to continue being a leader in the CRM market.

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